Tag: Digital Marketing
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AVOID ONE-HIT WONDERS WITH IMC
Have you ever seen a brand come out with a viral marketing video only to fall into internet obscurity once people move on to the next viral sensation? Marketing content won’t always go viral, but importantly you can avoid creating a one-hit internet wonder by using an ICM approach to your marketing campaigns.
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Is IoT a Futuristic Dream or a Nightmare?
Can you imagine a world where seemingly completely unconnected and unrelated electronic devices can communicate? No, this isn’t some dystopian robot future. This is our current reality, and it’s all down to the rapidly growing Internet of Things.
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Is SEO More Picasso OR Einstien? Does it Really Matter?
Have you ever tried Googling yourself? Were you greeted by hundreds of random people who share your same name? Or did your google search lead directly back to you? If you are one of the people who embarked on a google goose chase to find information about yourself, then SEO might be your new best…
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The Wild West of Influencer Marketing
Have you ever been roped into purchasing something after hearing a glowing endorsement online, only to find that the influencer was paid to promote the product and felt a little cheated?
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Cutting Through The Content Circus
How often are you scrolling through your social media and seeing brands or business content sandwiched between your friends or family’s posts?
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